In the Summer of 2015, the three of us started hanging out on a regular basis. We met each other at various group art shows, finding out we had the same group of artists and art loving friends in common.
By the end of the summer, we would each bring up our ideas of mind blowing art projects we’d like to work on. Painting a mural on the side of a building, getting a corporate gig to fund future art goals.
Then JPO said, “I’ve always wanted to make a street art magazine, that’s given away for free to expose the unknown artists to the street art neighborhoods of NY.”
Greg Frederick revealed his 10+ year history of working in the publishing world, and BD White was a victim of circumstance. The host to many of these crazy “think tanks,” he was easily pulled into this crazy venture we collectively call Sold Magazine.
We are honored to present special features on street artists from visits to their studios, traveling their art to new cities to following them on the streets as they put up new work.
Our mutual goal is to make Sold a solid source for NY artists and their admirers. In the long term, we aim to bring Sold to various cities with a strong street art scene.
In November 2015, we launched a Kickstarter campaign to help make Sold Magazine the best it can be. With help from lots of talented artists and art lovers, we were able to produce this first 3 issues, full color! Each issue launched with a release party selling featured art, and giving away copies at subway stations and art supply stores for free!
In May 2017, Sold Magazine took the story telling exclusively online with "The Daily Dose" of content. Shortly afterward we began our weekly podcast "In The Spray Room". Subscribe on all platforms, and look out for the next big thing from the Sold Crew.
JPO, Greg Frederick & BD White
(L-R) Greg Frederick, BD White, JPO
Photo by: Angielmv Photography