[above: Marie Cecile Flageul, Curator: MoSA Bowery, Robin Chadha, CitizenM Chief Marketing Officer]
That pivotal set of court outcomes not only fortified the 5Pointz legacy, but also released VARA from a state of diluted containment within academic journals of discourse. It showed intellectual property lawyers and artists alike that VARA laws were court-enforcible: capable of delivering actual consequences to real defendants.
Chadha wanted 5Pointz Creates to curate and produce art for the hotel's newest Manhattan location downtown. The site would be the world's tallest modular hotel, slated to welcome guests in 2018. It had been dubbed CitizenM-Bowery.
At an early meeting with 5Pointz Creates's Flageul and Cohen, Chadha opened his laptop computer, showed the pair a schematic of the entire hotel, and asked them to choose a home for their art. The pair selected a vast staircase and stairwell.
That stairwell became the installation site for MoSA Bowery at CitizenM-Bowery, MoSA = Museum of Street Art.
Flageul, an experienced curator, event planner, and regional historian -- she is on the board of the New York City Historical council -- directed the project. In so doing, she considered visual themes that would meander invitingly through the vertical expanse of the 20-floor stairwell.
Ultimately, she lit upon a selection of frozen-moments, personas, words, and quotes. Each would be painted by a different artist and occupy a discrete section of stairwell wall. But MoSA Bowery wouldn't merely be a collection of isolated renderings in parallel-play: each artistic work would be narrative-bound to the next and to the next, unfolding at successive turns down the stairwell as a theme deftly emerged.
Throughout MoSA Bowery's two-and-a-half-year installation process, Flageul has been grateful for the generosity-of-spirit shown to 5Pointz Creates and its artists by CitizenM and its Chief Marketing Officer, Robin Chadha.
"Every artist contributor was paid, and every idea we presented was embraced, including producing our original music track," Flageul gushes. "To give us 5,000 square feet of free canvas, full creative freedom in the staircase and on the plaza, Meres's [solo] wall, plus five extra pieces [to comprise a separate, stand-alone installation], and to take on the cost of opening to the public seven days a week is remarkable!"
[Above: Damien Mitchell reflecting]
[above: Marie Cecile Flageul and Jonathan "Meres" Cohen against "Bowery Rebirth" courtyard wall]
[above: "Art Above All" by Cortes]
[Above: "Fun Facts" by Jonathan "Meres" Cohen, 3rd floor]
Visitor Information and Opening Celebration
MoSA Bowery will be FREE and open October 1st to "anyone with an ID," says Flageul. Check in at CitizenM-Bowery's front desk any day of the a week, 10am-4pm. Take the elevator to the 20th floor, then amble downward through MoSA Bowery at your own pace: audio narrative is provided via CitizenM Wi-Fi.
Looking to walk the installation with the perspective of an insider? Register for a guided tour with MoSA Bowery Director Marie Cecile Flageul: information will be posted on the installation's Instagram.
MoSA Bowery opens to thepublicin October.
But first, a MoSA Bowery opening celebration at CitizenM-Bowery this Thursday, where SOLD will set up pod-casting shop! Listen to it on soldmagny.com starting Monday, September 24th. For some two hours in the early evening tomorrow, SOLD crew members Ronnie Parisella, Erica Stella, and Joanna Pan will conduct interviews with MoSA Bowery's Director [Marie Cecile Flageul], its Lead Artist [Jonathan "Meres" Cohen], CitizenM's Chief Marketing Officer [Robin Chadha], and an exceptional array of MoSA Bowery artists hailing from such far-flung locales as Australia, France, Ecuador...